     |
Editor's noteWelcome to TaVantage's maiden edition. TaVantage is an initiative to provide insights into the intersection of technologies with domains like Consumer Lending, Service Operations, eBusiness, and Trading & Securities. TaVantage will feature insightful questions, exciting upcoming webinars, and information to download. I’d love to get your feedback. Write to me with your inputs and what you’d like us to add to this newsletter. Lisa Collins What's cooking in the Tavant kitchen?
What's up with the world around
Featured CASE STUDY
Featured WHITEPAPER Ensuring ROI from Mortgage IT Offshore Outsourcing. Read the full paper.
|
Social Networking – connect with your audience!
Manish Arya, Chief Technology Officer at Tavant, provides an insight into social media’s impact on the present day marketer through interesting examples including EA’s recent success - TheSims3.com Popular social-networking sites such as Facebook and YouTube have demonstrated how much people across the world love to share what’s happening in their lives and share what they’ve created. There are thousands of examples of other companies innovating with this model, but to what extent have you thought about how to use some of these ideas in your own business? Consider this example. Electronic Arts launched The Sims 3 game in June along with a community site: www.TheSims3.com. The Sims 3 game lets players create all kinds of objects for use by their virtual characters called Sims – items such as clothing, accessories, furniture, households, and lots. It lets them create custom Sims too with different personality traits. The Sims franchise has been one of EA’s (and the gaming world’s) most successful businesses. The response to the recent game launch was amazing – EA sold 1.4 million copies in just the first week.
|
 |
   |
| © Tavant Technologies Inc. | Save the planet - do not print this email unless necessary |
