Home > Industries > eMedia > Case Studies
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| Overview |
Our customer, a top name in the gaming industry, is the provider of many popular online games that are patronized by gamers across the world. The company wanted to make the portal for one of its new online games more interactive, so as to enable gamers to interact, connect and share content with each other. |
| Solution |
Tavant developed a portal for an active and vibrant community of players globally that enabled social interaction between players and enhanced their gaming experience. |
This interactive portal offered the following features:
- Content management
- Micro-transaction sales of premium content
- Blogs, forums, comments, ratings and search
- Avatars, friends and social-networking integration
- Video mashups and stories
- Internationalization
- Customer support integration
- Identity, entitlements and license key management
Business Benefits
- Improved gaming experience and attracted more players
- Customer could concentrate on the core game development efforts, relying on Tavant for portal development
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| Overview |
Our customer, the creator of DVRs, was looking for crucial consumer preference and behavior information to help broadcasters, multiple system operators (MSOs) and advertisers understand its consumers better and adapt accordingly. |
| Solution |
Tavant developed a data warehousing and business intelligence portal that provided the best-in-class viewership data to enable the customer's partners to make informed decisions.
Business Benefits
- A new source of revenue for the customer
- Lead time of 2 years over competitors
- Access to much more fine-grained data as compared to competitors
- Very scientific and proven commercial and program ratings
- Information on live as well as time-shifted viewing
- Access to data gathered from a significantly larger sample of audience
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| Overview |
Our customer, a close associate of one of the leading newspaper publishers in the US, wanted to expand its reach to foreign language readers by offering content in a choice of languages. It was looking for a solution that would enable it to provide localized content while avoiding the costs and delays associated with manual translation. |
| Solution |
Tavant helped develop a language translation application that could be easily integrated with all the media properties managed by the customer. The solution, which supported multiple browsers, also facilitated automatic storage of community-provided translations.
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Business Benefits
- Ability to reach out to a wider audience across diverse geographies
- Reduced operational costs
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| Overview |
Our customer, a leading media company in the US, had developed a local lifestyle website targeting affluent residents and visitors in six Asian cities, that described "the best each city has to offer."
The portal had some challenging characteristics, such as: |
- High traffic and data volumes (millions of hits per day)
- Rich, media-intensive content with frequent updates
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| Solution |
Tavant enhanced the portal using the Tavant Web Content Management (WCM) platform. This platform helped enrich the portal's UI and improved its usability. This solution also offered easy integration with the customer's existing authentication services and other external elements such as Google Maps and YouTube.
Tavant also provided a dedicated Apache Solr engine to handle 'Search' feature of the portal effectively. |
Business Benefits
- Expanded footprint across key Asian cities
- Enhanced performance and improved search-ability
- Ability to scale up for exponentially growing user base
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| Overview |
Our customer is one of the most popular news aggregation sites aggregating articles, monitoring blog posts and tracking breaking news as it develops across the Web. Due to an application built over monolithic code, the customer was facing issues with maintaining and scaling its offering to support new features.
Solution
Tavant helped the customer rewrite the application using object-oriented technologies to make it extensible, efficient and easily maintainable.
The upgraded application had the following features:
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- Development of a rules-based, real-time tag basket to gather stories from various sources, including social sites, at pre-determined intervals
- Superior editing features with ease-of-use and the capability to manage crawlers/ publishers that could handle feeds and develop multiple output formats with minimal programming intervention
Business Benefits
- Comprehensive, topic-wise arrangement of news articles from across the web
- Integration of content and views from a wide range of sources
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| Overview |
As a one-stop portal for the latest in baseball information, our customer caters to millions of baseball fans across the globe through a network of about 30 clubs, each with disparate sites, extensive promotional programs and game statistics.
The customer needed help for enhancing its content management system that could handle voluminous data, generate reports on-the-fly and support customer queries on a regular basis. |
Solution
Tavant worked with the customer to develop the following features for the portal:
- New site-wide text and media search
- Digital asset management and media provisioning system
- Proprietary content management system
- Omniture integration
- Payment processing service (e.g., credit card, echeck)
- Blogs, forums, comments, ratings, etc.
- Real-time game statistics
- Oracle forms to manage configuration data
- Near-HD quality video playback
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Business Benefits
- Very low turnaround time for development and upgrades
- Scalable proprietary platform that supported a broad range of functionalities
- Cost efficiency through “best-shore” delivery
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| Overview |
Our customer - a leading TV media company - had been using manual processes to manage its advertising campaigns, resulting in inaccuracies and time lags. Therefore, it was on the lookout for an efficient mechanism to do away with manual intervention, reduce errors and minimize client iterations for approval of an authored campaign. |
Solution
Tavant developed an advertising portal for the customer. This online, central system could manage all aspects of authoring, designing and publishing of content for advertisement campaigns. The portal eventually became the primary authoring tool for all the customer’s platforms, including partner platforms.
Business Benefits
- Single content authoring and management platform that could be used by advertisers, partners as well as sales teams
- Effective workflow management
- Seamless integration of services
- Automation of manual processes
- Improved productivity
- Superior customer experience
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| Our Customers > |
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| Why Tavant ? |
| > | Unique combination of expertise in web technologies, and intimate knowledge of the media and entertainment industry |
| > | Track record of helping leading media companies throughout the project lifecycle - from discovery to rollout, and even hosting and management of services |
| > | Deep experience in emerging web and mobile technologies |
| > | Proven expertise in reusing and repackaging content for multi-channel delivery with minimal duplication and user intervention |
| > | Best-shore development model tailored for both cost-effectiveness and accessibility |
| > | Experience with the Distributed Agile development methodology to ensure speedier time-to-market while maintaining tight control on costs |
| > | Centers of Excellence” for continuous learning and skill building |
| > | Strong focus on processes, documentation and training, demonstrated through CMMI Level 4, ISO 27001 and SAS 70 certifications |
| > | Recognized as a Great Place to Work; Best IT Employer by Dataquest-IDC; Entrepreneur Magazine’s HOT 500 Growing Companies in America |
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