Home > eBusiness > TiVo Case Study
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| As the pioneer in home entertainment, TiVo has revolutionized the mode of sharing and experiencing television. With the development of the first digital video recorder, TiVo has initiated a whole new category of products. TiVo’s advertising campaigns were being managed manually, resulting in inaccuracies and time lags. They needed a centralized, online application which could manage the campaigns, reduce errors and reduce client iterations for approval of an authored campaign. |
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| Challenge |
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Manual, disparate processes of managing the advertising campaigns resulted in time delays and errors.
Apart from this, too many client iterations were required for approval of an authored campaign.
The process of tracking the tasks which crossed their deadlines and notifying individuals was cumbersome and time-consuming.
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| Solution |
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Tavant developed an advertising portal for TiVo called TiVo Advertising Portal (TAP).
An online central system to manage all advertisement campaigns effectively. This was a central system of record of all aspects of advertising within TiVo.
TAP provides a web-based interface through which all stakeholders, including clients can/ will be able to find all the information that pertains to their tasks and perform them efficiently.
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| Results |
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> Workflow management
> Integration services.
> Automation of manual processes.
> Increased productivity.
> Superior customer experience.
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