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Personalizing News to Enhance Consumer Loyalty

There is an exponentially growing pool of news resources available on the Web. Additionally, with the rise of the blogosphere and personal publishing, it seems that there is an ever-increasing amount of content out there. Hence, people no longer go to a couple of sources for news of their interest. Rather, they now invariably end [...]

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Online Commerce Concerns for Game Studios

As the Gaming industry has evolved in recent years, video games have become one of the most sought after forms of entertainment, surpassing even traditional entertainment forms such as music and movies in terms of revenues. And rightly so, since game studios have left no stone unturned in enriching game content, enhancing user experience, and [...]

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The Need for Online Game Platforms

We’ve had the honor of helping a large video game company develop and enhance its online game platform. Across game titles and devices, it gives the company’s customers a unified experience for login, entitlements, personas, billing history, and much more. And it offers the potential to add even more information to this unified [...]

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Usability: A Business Case

What is Usability?
Usability has quite a simple definition — it means people’s ability to use a product easily and efficiently to accomplish their tasks.
Usability or user engineering is a significant advancement in the process of developing products, such that they satisfy and delight users as well as stakeholders who invest in bringing them to [...]

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Outsourced Software Testing – A Paradigm Shift

In their quest to develop intuitive and easy to use software with near-zero defects, many software companies are looking at outsourcing software testing. With this trend catching up in the industry, the focus of offshore service providers has also moved from software development to software testing. Ubiquity of offsite software testing companies has only encouraged [...]

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Is ‘Complete Mobile Freedom’ a Fable?

We are in the middle of a ‘mobile’ revolution. OK may be not bang in the middle – but the revolution is still pretty ferocious. Mobile handsets are becoming increasingly more powerful for the same price. There exists a generation of ‘on-the-go’ businessmen and executives who want to be as productive on the move as they

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A Coward Approach to Project Management – A New Paradigm

Cowards die many times before their death. They have played out all possible scenarios that could lead to a catastrophe. Today’s managers need to think like cowards for their projects. They need to look at all possible scenarios that could lead the project to failure. Project management is not

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Cloud in the Mind!

Long distance relationships are hard – or are they just mind over matter?
Today’s economy wants to tighten its belt, and within this philosophy lies a fertile ground for cloud computing. Let’s not argue – the cloud has arrived and is here to stay. However, the economies of scale that a cloud provides are

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Automate. Accelerate. Proliferate.

Test automation has emerged as a buzz word in the last few years and software testing teams are scampering to find high ROI tools that can automate the various levels of test automation. Though manual testing is comparatively straightforward, advanced script-based testing requires

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Lending Web Channels

The relevance of the web to today’s business enterprise is now an assumed necessity. Yet, in the context of rapidly evolving technologies, tools and behaviors, Web 2.0 and social media are redefining the web from a purpose-built channel to core-to-business platform. It is not the dot com of your business that matters, but the capabilities, the depth and breadth of the web-as-business that matters.

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